Articles
Disability, the web, and the stores on it
Writing on who gets shut out of the internet, why it happens, and what a small online store can do about it.
6 min read
The European Accessibility Act, for small online stores
Since June 2025, online shops selling to consumers in the EU have had to be accessible. Here is what the law actually says, who is exempt, and what it asks a store to do, in plain language.
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6 min read
Why an accessibility widget can't fix your store
Overlays promise to make a site accessible with one line of code. Disabled users, accessibility professionals and the US Federal Trade Commission have all said otherwise. Here is what they do, where they fall short, and what works instead.
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4 min read
The most common accessibility failure on the web is pale text
Low-contrast text turns up on more than four in five home pages. What contrast ratios mean, the numbers to aim for, and how to check your own store's colours in a few minutes.
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4 min read
How to write alt text for product photos
Alt text is how a blind shopper finds out what you sell. A practical guide to writing it for a store, with examples, and where to add it in Shopify and WooCommerce.
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5 min read
How disabled people actually use the web
Screen readers, keyboards, magnifiers, voice control. A plain guide to the tools people use to browse, and what each one needs from an online store to work.
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4 min read
The web was built for everyone. Most of it still isn't.
One in six people lives with a significant disability. Nearly every home page on the web fails them in ways a scanner can see. Here is what that looks like, and where a small store can start.
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See what's actually on your site
Add your store's address and have a full scan back in minutes.
- Crawls your whole storefront, not just the homepage
- Findings grouped by fix, not by page
- Fix guidance tailored to Shopify and WooCommerce
- A dated PDF record of every scan